Kacha is a Thai sports apparel and equipment retailer focused on rugby football. The meaning of the name ’Kacha’ is elephant, the iconic animal of Surin, a province in Thailand where the brand originated.

To reflect the name and brand personalities; strong and athletic, a bold and simple typography is used in the logotype with customised letter ‘K’ and ‘H’ to mimic the shape of an ivory.

Logo and visual identity
Brand collateral
Brand guidelines

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