Kacha is a Thai sports apparel and equipment retailer focused on rugby football. The meaning of the name ’Kacha’ is elephant, the iconic animal of Surin, a province in Thailand where the brand originated.

To reflect the name and brand personalities; strong and athletic, a bold and simple typography is used in the logotype with customised letter ‘K’ and ‘H’ to mimic the shape of an ivory.

Scope
Logo and visual identity
Brand collateral
Brand guidelines