Janssen is a pharmaceutical company owned by Johnson & Johnson. 

The brief was to develop a campaign for Risperdal Consta, an injectable medication used for Schizophrenia and Bipolar disorder treatment.

The concept ‘I’m just like you’ was developed to eliminate the stigma of mental illness and to encourage the patients to cooperate with treatment. This was expressed through bold imagey, vibrant colour palettes, and positive tone of voice.
Brand Campaign
Campaign Collateral
Patient Brochures and Guidebooks

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