FMG is a New Zealand owned insurance provider specialising in the rural sector. FMG is seeking to entrench its position with the primary rural customer base, while extending its reach and relevance in commercial and urban markets.

The new visual identity is created to compliment the new brand strategy ‘let nothing stop you’. The green direction line graphic inspired by rural nature and the brand attitude line ‘let nothing stop you’, a statement of intent, are used with contemporary and bold imagery to convey determination, forward direction and a ‘go-getter’ attitude.

Visual identity
Brand collateral
Brand guidelines

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