AIHM is an international hospitality institute founded by Minor Hotels, one of the world’s fastest-growing hospitality companies, in academic association with Les Roches, a global leader in hospitality education.

To communicate the brand concept ‘Leading hospitality excellence’, the modern visual identity introduces the simplified color palette, layouts and photography styles that make AIHM communication clean, vibrant and relevant that reinforces the AIHM bold and forward-thinking direction.

Scope
Visual identity
Brand collateral
Brand guidelines