AMARI
A visual identity refresh for Amari, a Thai-based hotel and resort chain owned by ONYX Hospitality Group, operating a network of properties in urban and resort destinations throughout Thailand and Asia.
The concept of contemporary Thainess is expressed in the visual identity through a modern reimagining of the Lai Thai motif, which is derived from natural shapes such as flowers, leaves, vines and flames. This creates a more modern, progressive and international image for the brand.
The concept of contemporary Thainess is expressed in the visual identity through a modern reimagining of the Lai Thai motif, which is derived from natural shapes such as flowers, leaves, vines and flames. This creates a more modern, progressive and international image for the brand.
Scope
Visual identity
Brand collateral
Brand guidelines
Brand photography guidelines
Visual identity
Brand collateral
Brand guidelines
Brand photography guidelines
