ASM Security is a security company which provides comprehensive security solutions. Composed of four business entities including Security & Safety, Cleaning & Hygiene, Landscaping and Pest Management.

The logo concept of the interlocking 'S' is based on protection, connectivity and togetherness. The 'S' of the wordmark also doubles as a graphic element symbolising locks and gates. The new brand identity introduces a more contemporary colour palette that is bold and fresh to convey power and strength.

Scope
Logo and visual identity
Brand collateral
Brand guidelines